Jade E. Thurman

Experiential Marketing

"I create experiences that turn into communities."

Nike Athlete

Nike Los Angeles

Selected as a Nike Athlete representing movement, wellness, and community engagement throughout Los Angeles.
Supported experiential marketing activations during Los Angeles Fashion Week and Nike community events.
Participated in Nike Innovation Retreats, providing athlete insights and consumer feedback to product, innovation, and merchandising teams.
Collaborated with cross-functional partners on wear testing, product functionality, styling, and consumer experience initiatives.
Contributed athlete feedback for the second launch of NikeSKIMS footwear, helping inform product development through real-world consumer perspective.
Represented Nike at community activations that strengthened brand storytelling, athlete engagement, and consumer loyalty.

Head Coach & Community Manager

[solidcore] Hollywood | Current

Lead community manager and experiential initiatives for one of Los Angeles' highest-visibility fitness studios, creating partnerships that drive brand awareness, member acquisition, and retention.
Develop and execute community activations with wellness, beauty, fashion, and lifestyle brands to create memorable, high-touch consumer experiences.
Build strategic relationships with local businesses, creators, and influencers to expand community reach and strengthen brand affinity.
Translate consumer insights, studio performance metrics, and engagement trends into activation strategies that increase visits and improve member retention.
Collaborate cross-functionally with marketing, operations, leadership, and field teams to bring campaigns and partnerships to life.
Produce end-to-end event experiences, overseeing planning, logistics, vendor partnerships, staffing, execution, and post-event analysis.
Lead marketing initiatives that transform the studio into a community hub through wellness events, pop-ups, run clubs, brand collaborations, and member experiences.
Recruit, develop, and mentor coaching and front desk teams while maintaining operational excellence and delivering a premium brand experience.
Champion the voice of the consumer by incorporating client feedback into programming, community engagement strategies, and studio operations.

Brand Partnerships & Experiential Marketing

Planned and executed community-first activations across fitness, wellness, beauty, retail, and lifestyle industries.
Managed partner outreach, sponsorship coordination, vendor relations, and activation logistics from concept through execution.
Developed collaborative marketing opportunities that increased brand visibility and community engagement.
Coordinated influencer partnerships and creator experiences to extend campaign reach organically.
Built relationships with emerging brands, local businesses, and community organizations to create authentic partnerships.
Designed experiential moments that connected consumers to brands through immersive, memorable experiences.

Impact at a Glance

Produced 20+ community activations and experiential events across Los Angeles.
Built partnerships with brands across wellness, beauty, fitness, fashion, and lifestyle.
Increased community engagement through strategic local collaborations and member experiences.
Led end-to-end activation planning, from concept and partner outreach to execution and post-event follow-up.
Managed cross-functional collaboration between marketing, operations, coaches, vendors, and community partners.